Rolecall
Role: Lead UX Designer, UX Researcher
Click here to access prototype
Project Goal
Checking into an event can be arduous and disorganized. The goal was to create an app that makes checking into an event easy and accessible from anywhere.
Target Audience
I conducted many interviews to understand the users I’m
designing for and their needs. The app’s primary user group was young adults who wanted to streamline their registration and check-in process to enjoy the events sooner.
Key challenges
I wanted to make sure users wouldn't struggle in finding local events to attend. Making the whole process more time efficient was another major challenge to overcome.
Research Study Details
Two Usability studies took place: One for the low fidelity prototype, which was pivotal to shaping our design ideas into something easy to use. A second usability study was conducted using the high fidelity prototype, which helped us streamline and optimize our earlier concepts.
Initial Design Concepts
Working on various iterations of the home page made me realize I wanted to avoid scrolling and sidebars in order to keep all pertinent options one click away for the user.
Wireframes
As I fleshed out my design more, I wanted to have a section that is more personal to the user and another section showcasing bigger events with a larger turnout.
Once the user tapped on an event that has caught their interest, I wanted to give them a better idea of what the event pertains to as well as a starting time for them to better decide if they would like to attend.
User Testing Results
Users needed help differentiating pages from each other.
Users wanted confirmation screens.
Users liked simplistic designs.
Users preferred uniform animations across pages.
Mockup
I ended up scrapping the auto scroll slideshow and opting to having a couple of popular events near the bottom to highlight the events closer to our users.
Adding the progress bar at the top helped users figure out how much was left for them to finish the process.
Closing Thoughts
This app has streamlined the registration and check-in process for many users, allowing them to enjoy themselves much quicker than before!
I learned simplicity and positive feedback within the app helps engage the user and make them feel accomplished once they have completed the intended flow of the app.